Ferrari hits Luce EV sales target within two months

Ferrari ↗ 0.42% has reached its annual sales target for the Luce, its first fully electric vehicle, just two months after deliveries began, according to the Financial Times. The milestone, driven largely by strong demand from Chinese buyers, marks an early win for the Italian luxury carmaker's most polarizing model in years.x+1

A Fast Start for a Controversial Car

The Luce, a four-door, five-seat electric car priced at roughly €550,000, was unveiled on May 25, 2026. Ferrari had set an internal first-year target of just under 500 units worldwide, according to two people with knowledge of the matter cited by the Financial Times. The company has now met that figure "on the back of strong demand from China," the report states.roadandtrack+4

For context, Ferrari sold 13,640 cars globally in 2025. If around 500 Luces find homes in the first year, the EV would represent roughly 3 to 4 percent of the company's total output. Ferrari has longer-term ambitions to sell about 600 Luces per year through 2030, which would amount to some 2,500 vehicles over that period.roadandtrack

China's Outsized Role

China's appetite for the Luce was evident from the start. When the car launched there at a price of roughly 3.99 million yuan (about $586,000), all 88 units initially allocated to the market were snapped up immediately, according to CarNewsChina. Ferrari's sales in China had been declining — dropping from about 1,500 cars in 2022 to around 900 in 2025 — making the Luce's reception a potential turning point for the brand in its second-largest luxury market.carnewschina+1

Sources cited by the Financial Times also noted positive feedback from U.S. technology entrepreneurs, though China accounted for the bulk of early orders.facebook+1

Design Controversy and What Comes Next

The Luce has divided opinion since its reveal. Designed in collaboration with Jony Ive's studio LoveFrom, the car's glass-and-polished-aluminum body drew both praise and criticism. Ferrari's stock fell 8 percent in the day following the unveiling. Still, with its 1,050-horsepower quad-motor drivetrain, a claimed range of 330 miles, and a 0-62 mph time of 2.5 seconds, the Luce appears to have converted skeptics into buyers.youtube+2

Ferrari now faces the question of whether to raise its production ceiling — a decision that would test its longstanding strategy of manufacturing fewer cars than the market demands.