marketing

‘Spider-Man: Brand New Day’ sets Hollywood promo record ahead of massive global opening

Spider-Man: Brand New Day is poised to deliver one of the largest opening weekends in cinema history as the Tom Holland-led Marvel sequel rolls out across global markets ahead of its North American debut this weekend. Sony Pictures projects the…

Nike, Google, and others rush to celebrate Spain’s World Cup win

Hours after Spain defeated Argentina 1-0 in the 2026 FIFA World Cup final on Sunday at MetLife Stadium in New Jersey, Nike Football was among the brands that moved quickly to mark the occasion, posting a tribute video centered on…

World Cup semis pit Nike vs. Adidas in pure brand war

The 2026 FIFA World Cup has narrowed to four teams — and two sportswear giants. When France face Spain on Tuesday in Dallas and England meet Argentina on Wednesday in Atlanta, every player on the pitch will wear either Nike…

AMC to debut ‘The Audacity’ pilot on TikTok in 21 clips

AMC Networks is set to carve its upcoming series premiere into 21 bite-sized clips and release them on TikTok, in what may be the most unconventional debut strategy a traditional cable network has attempted.