Netflix, AMC expand partnership amid 1000% viewership surge

Netflix and AMC Networks have significantly expanded their streaming partnership just over a year after their initial deal, bringing new seasons of popular AMC franchises to the streaming platformvariety+2.
The expanded agreement delivers major titles including Season 2 of "Anne Rice's Interview with the Vampire" (September 30), Season 3 of "Dark Winds" (October), and new seasons of The Walking Dead franchise shows, plus library content like "Orphan Black" and its spin-offvariety+2.
The collaboration has generated extraordinary results with AMC content on Netflix garnering 210 million global views and driving massive viewership increases for AMC's own platforms, including nearly 1000% growth in viewership for "The Walking Dead: Dead City"variety+1.
AMC reported a nearly 600% surge in first streams on AMC+ for "Dark Winds" after earlier seasons appeared on Netflix, demonstrating the partnership's effectiveness in drawing audiences back to AMC's own servicesdeadline.
The deal expands internationally, with upcoming franchise seasons becoming available to Netflix subscribers in select global markets, enhancing AMC's worldwide reach as both companies capitalize on the "Netflix Effect" phenomenonvariety+2.

Netflix and AMC Networks have significantly expanded their streaming collaboration just over a year after their initial partnership, delivering new seasons of popular AMC series to the streaming giant while reporting extraordinary viewership gains of up to 1000% for shows featured on Netflix.

Partnership Expansion Brings Major Franchises to Netflix

The expanded agreement introduces several high-profile titles to Netflix, including the second season of "Anne Rice's Interview with the Vampire," available September 30, and the third season of "Dark Winds" launching in October. The Walking Dead franchise continues its presence with the second seasons of both "The Walking Dead: Daryl Dixon" and "The Walking Dead: Dead City," alongside the second season of "Anne Rice's Mayfair Witches".variety+2

The partnership will also feature "Anne Rice's Talamasca: The Secret Order," which premieres on AMC on October 26 and is expected to join Netflix sometime next year. Library titles entering the agreement include all five seasons of "Orphan Black," its spin-off "Orphan Black: Echoes," and series like "Parish," "This Is Going to Hurt," "NOS4A2," and "Soulmates".deadline+2

Massive Viewership Gains Drive Partnership Success

According to AMC Networks, the collaboration has generated remarkable results, with AMC content on Netflix garnering 210 million global views during the latter half of 2024 and first half of 2025. The partnership has driven substantial increases in viewership for AMC's own platforms, with "Dark Winds" experiencing nearly a 600% surge in "first streams" on AMC+ after earlier seasons appeared on Netflix.variety+1

"The Walking Dead: Dead City" saw even more dramatic results, with over 700% growth in first streams following the launch of season two on AMC+ after season one featured on Netflix, alongside a nearly 1000% boost in overall viewership. These metrics track what AMC calls "first streams," representing the initial content new subscribers watch after joining the service.deadline

International Expansion and Strategic Vision

The expanded partnership extends beyond U.S. borders, with upcoming seasons of franchise titles becoming available to Netflix subscribers in select international markets. This includes seasons currently in production that haven't yet aired in the U.S., such as seasons one through three of "Dark Winds," seasons three of "Anne Rice's Interview with the Vampire," and upcoming seasons of "Anne Rice's Mayfair Witches" and "Anne Rice's Talamasca: The Secret Order".deadline+1

AMC Networks CEO Kristin Dolan emphasized the strategic importance of the collaboration, stating the company is "excited to broaden and extend our branded content licensing deal with Netflix, placing even greater emphasis on the franchises that resonate with viewers and perform exceptionally well on the platform". The partnership builds on Netflix's history of successfully revitalizing content through what's known as "The Netflix Effect," previously demonstrated with shows like "Breaking Bad".hollywoodreporter+4

Sources (28)