GTA 6 pre-orders reportedly hit 39 million in 48 hours

Grand Theft Auto VI has broken entertainment pre-order records, reportedly accumulating 39 million copies and approximately $3 billion in revenue within the first 48 hours of going live on June 25, according to multiple industry reports. The figures dwarf the franchise's previous installment — representing more than five times the pre-orders that GTA V received ahead of its 2013 launch.eteknix+2

A Billion-Dollar Hour

The record-setting performance validated predictions made by gaming industry insider Tom Henderson, who forecast on the Insider Gaming Weekly podcast that GTA VI could generate $1 billion in pre-order revenue within its first hour and sell between 12 and 14 million copies in that same window. Analysts at investment bank Piper Sandler had estimated the title could sell more than 46 million copies on its first day of full release in November.rockstarintel+1

Take-Two Interactive ↗ 1.15%, Rockstar Games' parent company, confirmed that pre-orders opened June 25 at midnight local time, with the standard edition priced at $79.99 and an Ultimate Edition at $99.99. The game launches November 19, 2026, exclusively as a single-player experience, with no online mode confirmed at launch.take2games+2

Wall Street Reacts

Bank of America analyst Omar Dessouky raised his price target on Take-Two to $368 from $320, maintaining a Buy rating and citing a stronger monetization outlook for GTA Online once the new installment launches. Across 30 covering analysts, Take-Two carries a "Strong Buy" consensus with an average 12-month target of roughly $282. Despite the pre-order enthusiasm, shares dipped nearly 3% in the days following the announcement in a classic sell-the-news reaction.finance.yahoo+2

PlayStation Dominates Pre-Order Split

Data from IGN's affiliate tracking revealed a lopsided platform preference, with PlayStation 5 pre-orders initially outpacing Xbox Series X|S by a 6:1 ratio — a gap that later widened to 8:1 in updated figurespushsquare. The disparity far exceeds the roughly 3:1 hardware install base difference between the two consoles, with PS5 at approximately 93 million units sold versus Xbox at around 34 millionreddit. Microsoft acknowledged the reports but did not dispute the figurespushsquare.

The pre-order haul positions GTA VI to potentially become the largest entertainment launch in history when it arrives in November, surpassing records previously set by its predecessor, which earned $1 billion in its first three days of retail availability in 2013.rockstarintel