Nike, Dove suites draw A-list crowd to World Cup final

The 2026 FIFA World Cup Final on Sunday drew not only a crowd of more than 80,000 fans to MetLife Stadium in East Rutherford, New Jersey, but also an A-list gathering that turned the venue into one of the summer's biggest celebrity events. As Spain edged Argentina 1-0 after extra time to claim the trophy, the action off the pitch was nearly as compelling.wikipedia+2

Nike's Star-Studded Suite

Nike ↘ 1.21% hosted an exclusive suite at the final that doubled as a who's-who of music, sports, and entertainment. Among those spotted inside the brand's box were Drake, Kevin Durant, Sexyy Red, 21 Savage, Central Cee, and Victor Wembanyama, according to Forbes. The Nike suite was one of several high-profile hospitality setups at the stadium; Dove hosted its own suite that included Brooke Shields, Ciara, and Russell Wilson.forbes+1

Beyond the corporate suites, the World Cup Final red carpet featured Matt Damon, Jon Hamm, Winnie Harlow, Gayle King, and Lindsey Vonn, according to WWD. TMZ reported that Kylie Jenner and Timothée Chalamet joined David and Victoria Beckham at the match, while Page Six noted Beyoncé and Jennifer Hudson were also in attendance.pagesix+2

IShowSpeed's Viral Passport Request

Streamer IShowSpeed, who earlier in the day performed his song "World Cup (Champions)" during the closing ceremony, provided one of the match's most-shared moments off the field. A video from his livestream captured the 21-year-old approaching Seyi Tinubu, son of Nigerian President Bola Tinubu, in the VIP section. After greeting Tinubu and posing for photographs with his children, IShowSpeed jokingly told him, "Tell your dad to get me a Nigerian passport," drawing laughter from those nearby, according to Nigeria's The Sun.facebook+1

The exchange resonated widely given IShowSpeed's connection to the country — the streamer had previously visited Lagos during his Speed Does Africa tour, where he met musicians Davido and Zlatan Ibile and celebrated his 21st birthday.thesun

A Sneaker Showcase

The final also served as a stage for sneaker culture. Odell Beckham Jr. was spotted at the event wearing the Victor Victor x Nike Air Force 1, one of the most anticipated sneaker collaborations of 2026. The Victor Victor x Nike Air Force 1 line, featuring five colorways expected to release throughout fall and holiday 2026, has been generating buzz since its announcement earlier in the month.facebook+2