Nike

Nike to pull online sales from China retail partners

Nike will strip the majority of its Chinese retail partners of the right to sell its products online starting January 1, 2027, funneling e-commerce sales exclusively through its own channels in an aggressive bid to restore pricing control and brand…

Nike, Dove suites draw A-list crowd to World Cup final

The 2026 FIFA World Cup Final on Sunday drew not only a crowd of more than 80,000 fans to MetLife Stadium in East Rutherford, New Jersey, but also an A-list gathering that turned the venue into one of the summer's…

Nike, Google, and others rush to celebrate Spain’s World Cup win

Hours after Spain defeated Argentina 1-0 in the 2026 FIFA World Cup final on Sunday at MetLife Stadium in New Jersey, Nike Football was among the brands that moved quickly to mark the occasion, posting a tribute video centered on…

Adidas forecasts €1.5B in World Cup sales after all-Adidas final

Adidas emerged as the decisive commercial winner of the 2026 FIFA World Cup after both finalists — Spain and Argentina — wore its kits in Sunday's final at MetLife Stadium in New Jersey, where Spain won 1-0 in extra time.

Adidas locks out Nike from World Cup final stage

Nike poured two years of planning and months of filming into "Rip the Script," its sprawling 2026 FIFA World Cup campaign featuring LeBron James, Cristiano Ronaldo, Kylian Mbappé, and a cast of more than 30 celebrities. The six-minute film became…

Adidas rides Spain’s World Cup win as jerseys sell out

Spain claimed their second FIFA World Cup title on Sunday, defeating Argentina 1-0 in extra time at MetLife Stadium in East Rutherford, New Jersey, in a result that has sent shockwaves through the sportswear industry and sparked a global rush…

Adidas shuts out Nike as Argentina, Spain set up World Cup final

Both semifinal results went against Nike. Spain defeated France 2-0 on Tuesday, and Argentina beat England 2-1 on Wednesday, setting up a World Cup final on Sunday in which both teams will wear the three stripes of Adidas.

World Cup semis pit Nike vs. Adidas in pure brand war

The 2026 FIFA World Cup has narrowed to four teams — and two sportswear giants. When France face Spain on Tuesday in Dallas and England meet Argentina on Wednesday in Atlanta, every player on the pitch will wear either Nike…

Nike’s weak outlook drags JD Sports shares lower

Shares of JD Sports fell around 2% on Wednesday after Nike reported its fiscal fourth-quarter results and warned that its turnaround will take longer than expected, projecting further revenue declines through the first half of fiscal 2027.

Nike to release gold cleats after Ronaldo’s World Cup record

Hours after Cristiano Ronaldo became the first male player to score in six different World Cups, Nike is set to release a special-edition gold Mercurial Superfly 1 RGN cleat celebrating the 41-year-old's latest milestone. The shoe drops on June 24…

Serena Williams wins doubles match in tennis comeback

Serena Williams made her long-awaited return to professional tennis on Tuesday at the HSBC Championships at Queen's Club in London, stepping onto the court in a soft pink Nike tennis ensemble nearly four years after her last competitive match.

Nike drops instant-classic ad after McIlroy’s back-to-back Masters win

Moments after Rory McIlroy secured his second consecutive green jacket at Augusta National on Sunday, Nike dropped a new advertisement that quickly became the talk of the golf world. Captioned "No alterations needed" on X, the spot culminated with a…

Nike in exclusive talks to replace Adidas as UEFA match ball supplier

UC3, the commercial joint venture between UEFA and the European Club Association, announced on Thursday that it has entered exclusive negotiations with Nike to become the official match ball provider for all UEFA men's club competitions from 2027 to 2031.…