sportswear

Mbappé leaves Nike for On in 10-year deal

Kylian Mbappé has ended a 20-year relationship with Nike to become the face of Swiss sportswear brand On Holding's entry into football, the company announced Friday. The deal, reported by Footy Headlines to be a 10-year agreement that includes an…

Adidas shares plunge on profit miss despite record Q2 sales

Adidas shares tumbled as much as 17.9% on Thursday in Frankfurt — their sharpest single-day drop in over a decade — after the German sportswear giant reported second-quarter operating profit that fell well short of expectations despite delivering record revenue…

Adidas raises full-year sales forecast after record Q2

Adidas on Thursday raised its full-year 2026 revenue growth forecast after posting record quarterly net sales of €6.7 billion in the second quarter, fueled by the FIFA World Cup and surging demand for the German sportswear maker's latest collections.

Adidas forecasts €1.5B in World Cup sales after all-Adidas final

Adidas emerged as the decisive commercial winner of the 2026 FIFA World Cup after both finalists — Spain and Argentina — wore its kits in Sunday's final at MetLife Stadium in New Jersey, where Spain won 1-0 in extra time.

Adidas rides Spain’s World Cup win as jerseys sell out

Spain claimed their second FIFA World Cup title on Sunday, defeating Argentina 1-0 in extra time at MetLife Stadium in East Rutherford, New Jersey, in a result that has sent shockwaves through the sportswear industry and sparked a global rush…

Adidas shuts out Nike as Argentina, Spain set up World Cup final

Both semifinal results went against Nike. Spain defeated France 2-0 on Tuesday, and Argentina beat England 2-1 on Wednesday, setting up a World Cup final on Sunday in which both teams will wear the three stripes of Adidas.

World Cup semis pit Nike vs. Adidas in pure brand war

The 2026 FIFA World Cup has narrowed to four teams — and two sportswear giants. When France face Spain on Tuesday in Dallas and England meet Argentina on Wednesday in Atlanta, every player on the pitch will wear either Nike…

Nike’s weak outlook drags JD Sports shares lower

Shares of JD Sports fell around 2% on Wednesday after Nike reported its fiscal fourth-quarter results and warned that its turnaround will take longer than expected, projecting further revenue declines through the first half of fiscal 2027.