sports marketing

Adidas locks out Nike from World Cup final stage

Nike poured two years of planning and months of filming into "Rip the Script," its sprawling 2026 FIFA World Cup campaign featuring LeBron James, Cristiano Ronaldo, Kylian Mbappé, and a cast of more than 30 celebrities. The six-minute film became…

Adidas rides Spain’s World Cup win as jerseys sell out

Spain claimed their second FIFA World Cup title on Sunday, defeating Argentina 1-0 in extra time at MetLife Stadium in East Rutherford, New Jersey, in a result that has sent shockwaves through the sportswear industry and sparked a global rush…

North America’s soccer fan base tops 136 million ahead of World Cup

North America's soccer fan base has expanded by 10.9% over the past five years to more than 136 million people, according to a Nielsen report released Tuesday, underscoring the sport's momentum as the 2026 FIFA World Cup prepares to kick…