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The European Securities and Markets Authority issued a public statement on Friday reminding firms that products marketed as "event contracts" qualify as binary options under existing EU regulations, effectively barring their sale to retail investors across the bloc.

The 2026 FIFA World Cup has turbocharged prediction markets to unprecedented heights, pushing Kalshi and Polymarket to a combined $44.8 billion in trading volume during June — a 75% surge from May's $25.66 billion, according to data from The Block's…