influencer marketing

Instagram to demote AI influencers that don’t label accounts

Instagram Meta Platforms, Inc. announced on Monday that it is renaming its "AI creator" label to "AI-generated profile" and will limit the reach of accounts featuring AI-generated personas that fail to disclose their artificial nature.

TikTok star Khaby Lame completes $975M deal with Rich Sparkle

Khaby Lame, the world's most-followed TikToker, has completed a landmark all-stock deal valued at $975 million with Rich Sparkle Holdings, transforming his viral social media presence into an institutionalized commercial enterprise. The transaction, finalized in late January 2026, involves the…

NBCUniversal to send 25-plus creators to Milan 2026 Winter Games

NBCUniversal announced Tuesday that more than 25 social media creators will travel to northern Italy next February to cover the 2026 Winter Olympics, marking a significant expansion of the media company's strategy to reach younger audiences through digital influencers.