creator economy

YouTube offers creators millions to not post on Netflix

YouTube Alphabet Inc. is offering millions of dollars to popular creators if they agree to upload their videos exclusively to the platform for a set period, marking a sharp escalation in the streaming industry's battle over creator talent. The move…

Instagram launches ‘Ring’ awards for top platform creators

Instagram Meta Platforms, Inc. unveiled its Rings awards program on Monday, offering 25 top creators physical gold rings and exclusive digital profile features instead of monetary compensation – a move that has drawn criticism as the Meta-owned platform scales back…