content creation

Adobe report finds 75% of creators call AI essential

Adobe on Tuesday released the second edition of its Creators' Toolkit Report, a global survey of more than 16,000 content creators that found generative AI has crossed a threshold from novelty to standard practice. Among creators who use the technology,…

Amazon, YouTube unveil AI tools for ad, video creation

Amazon Amazon.com, Inc. and YouTube Alphabet Inc. simultaneously launched groundbreaking artificial intelligence tools this week designed to democratize high-quality ad and video creation, marking a significant shift in how brands and creators produce content across their respective platforms.