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Bumble on Tuesday rolled out a sweeping change to its dating app, allowing anyone to send the first message after matching — effectively ending the women-go-first rule that defined the platform since its 2014 launch.

Singles are increasingly outsourcing their dating app conversations to AI tools like ChatGPT and Claude, a trend that Bloomberg has dubbed "chatfishing" — building a text-based connection that doesn't match the person on the other end.