Adidas

Adidas shares plunge on profit miss despite record Q2 sales

Adidas shares tumbled as much as 17.9% on Thursday in Frankfurt — their sharpest single-day drop in over a decade — after the German sportswear giant reported second-quarter operating profit that fell well short of expectations despite delivering record revenue…

Adidas raises full-year sales forecast after record Q2

Adidas on Thursday raised its full-year 2026 revenue growth forecast after posting record quarterly net sales of €6.7 billion in the second quarter, fueled by the FIFA World Cup and surging demand for the German sportswear maker's latest collections.

Adidas forecasts €1.5B in World Cup sales after all-Adidas final

Adidas emerged as the decisive commercial winner of the 2026 FIFA World Cup after both finalists — Spain and Argentina — wore its kits in Sunday's final at MetLife Stadium in New Jersey, where Spain won 1-0 in extra time.

Adidas locks out Nike from World Cup final stage

Nike poured two years of planning and months of filming into "Rip the Script," its sprawling 2026 FIFA World Cup campaign featuring LeBron James, Cristiano Ronaldo, Kylian Mbappé, and a cast of more than 30 celebrities. The six-minute film became…

Adidas rides Spain’s World Cup win as jerseys sell out

Spain claimed their second FIFA World Cup title on Sunday, defeating Argentina 1-0 in extra time at MetLife Stadium in East Rutherford, New Jersey, in a result that has sent shockwaves through the sportswear industry and sparked a global rush…

Adidas shuts out Nike as Argentina, Spain set up World Cup final

Both semifinal results went against Nike. Spain defeated France 2-0 on Tuesday, and Argentina beat England 2-1 on Wednesday, setting up a World Cup final on Sunday in which both teams will wear the three stripes of Adidas.

World Cup semis pit Nike vs. Adidas in pure brand war

The 2026 FIFA World Cup has narrowed to four teams — and two sportswear giants. When France face Spain on Tuesday in Dallas and England meet Argentina on Wednesday in Atlanta, every player on the pitch will wear either Nike…

Sawe returns to Kenya as hero after sub-2-hour marathon

When Sabastian Sawe crossed the finish line at the 2026 London Marathon on April 26 in 1:59:30, becoming the first person to officially break the two-hour barrier, the achievement was the product of months of punishing preparation, a deep Catholic…

Adidas shares rise after sub-two-hour marathon record

Shares of Adidas rose on Monday after athletes wearing the company's new Adizero Adios Pro Evo 3 racing shoe delivered a historic performance at the 2026 TCS London Marathon, including the first official sub-two-hour marathon in history.

Nike in exclusive talks to replace Adidas as UEFA match ball supplier

UC3, the commercial joint venture between UEFA and the European Club Association, announced on Thursday that it has entered exclusive negotiations with Nike to become the official match ball provider for all UEFA men's club competitions from 2027 to 2031.…

Mexico accuses Adidas of stealing Indigenous sandal design

Mexican authorities have accused Adidas of cultural appropriation over a new sandal design that closely resembles traditional Indigenous footwear, with President Claudia Sheinbaum announcing Friday that the company is already in talks to provide compensation to affected communities.