Shakira gets first Global Touring Icon Award

Shakira received the inaugural Billboard Global Touring Icon Award on November 3, 2025, during the Billboard Live Music Summit in West Hollywood, California, becoming the first Latina artist to receive this distinctionyahoo+2.
The 48-year-old Colombian superstar's Las Mujeres Ya No Lloran World Tour has generated over $327.4 million in revenue from 64 shows and sold 2.5 million tickets, making it the highest-grossing Latin tour ever by a female artist and the second highest overallyahoo+2.
Shakira set a venue record at Mexico City's Estadio GNP Seguros with 12 consecutive shows, selling approximately 65,000 tickets per night for a total of 780,000 tickets—more than any other artist at that venueyahoo+2.
Longtime tour manager Marty Hom, who has worked with Fleetwood Mac, Barbra Streisand, and The Rolling Stones, presented the award while Shakira was backstage rehearsing in Cali, Colombia, her first performance in the city in two decadesyahoo+2.
The tour, which launched in April 2024 and is scheduled to wrap in December 2025 after 82 shows, is expected to potentially surpass Luis Miguel's 2023-24 tour record of $409.5 million to become the highest-grossing Latin tour of all timeyardbarker+2.

Colombian superstar Shakira made history on November 3 as the inaugural recipient of Billboard's Global Touring Icon Award, presented during the 2025 Billboard Live Music Summit in West Hollywood, California. The 48-year-old artist received the honor backstage while rehearsing for her concert in Cali, Colombia — her first performance in the city in two decades.yahoo+4

The recognition celebrates Shakira's record-breaking "Las Mujeres Ya No Lloran World Tour," which has become the highest-grossing Latin tour ever by a female artist. Through its first 64 shows of a planned 82-date run, the tour has generated an impressive $327.4 million in revenue and sold 2.5 million tickets, making it the second highest-grossing Latin tour overall, trailing only Luis Miguel's 2023-24 tour that earned $409.5 million.yardbarker+3

Breaking Records Across Latin America

The tour's success has been particularly remarkable in Mexico, where Shakira set a venue record with 12 consecutive shows at Mexico City's Estadio GNP Seguros, selling approximately 65,000 tickets per night for a total of 780,000 tickets. No other artist has performed that many shows at the iconic venue, previously known as Foro Sol.usmagazine+4

Longtime tour manager Marty Hom, who has worked with legendary acts including Fleetwood Mac, Barbra Streisand, and The Rolling Stones, presented the award via video call. "As your longtime tour manager, I am so proud and truly honored to present the annual first Billboard Global Icon Touring Award to you," Hom stated, praising Shakira's dedication to delivering exceptional performances.billboard+3

Personal Triumph and Team Recognition

Accepting the award, Shakira dedicated the honor to her entire team, including dancers, musicians, and crew members. "I just want to share this with all of you guys… everyone who's worked so hard also on this tour," she said during the acceptance speech. The artist expressed amazement at her continued success three decades into her career, stating, "I feel like I'm just starting, guys".youtube

The tour, supporting her chart-topping album of the same name, is scheduled to conclude in December 2025 with final performances in Buenos Aires, Argentina, and Miami, Florida. Based on current sales trajectory, industry experts predict the tour could surpass Luis Miguel's record to become the highest-grossing Latin tour ever by its completion.colombiaone+2

Shakira's achievement comes at a time when Latin artists are gaining unprecedented recognition in mainstream music, following the path she helped pave throughout her three-decade career.usmagazine

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