OpenAI says enterprise revenue jumped 32% in a month, now rivals consumer business

OpenAI's enterprise business grew 32% from June to July, far outpacing the company's 20% overall annualized revenue growth during the same period, Chief Financial Officer Sarah Friar disclosed Monday at Goldman Sachs's The Goldman Sachs Group, Inc. ↘ 0.20% Communacopia + Technology Conference in San Francisco.reuters

The rapid expansion brought enterprise and consumer revenues to roughly even by mid-year, a milestone OpenAI had not expected to reach until the end of 2026. As recently as April, the company said enterprise accounted for just over 40% of revenue.qz+2

Enterprise Growth Outpaces Consumer

"The consumer business is growing at a pretty good clip, but the enterprise business has been on fire," Friar told the conference audience. She said frontier customers, defined as the top 10% by usage, now consume about eight times the tokens per user per week compared with the average customer, up from roughly three times previously.finance.biggo+1

Friar pointed to OpenAI's coding tool Codex, which she said has grown from about 100,000 users at the start of the year to 25 million. She cited Canva as a customer whose code is now "100% OpenAI" and whose users generate billions of images weekly on OpenAI's models.tmtbreakout+1

Luna Model Takes Aim at Chinese Open-Source Alternatives

On pricing, Friar said OpenAI recently cut the cost of its lower-tier Luna model by 80%, driving a roughly tenfold increase in usage. She argued that deploying Luna through the cloud is now cheaper than running Chinese open-weight alternatives such as Zhipu AI's GLM 5.3.qz+1

"If you're deploying Luna and compare that to GLM 5.3, for example, on a cloud layer, we are cheaper," Friar said, according to Reuters.reuters

The claim reflects a shift in how AI providers compete for enterprise dollars. While open-source models carry no licensing fees, businesses deploying them still face costs for compute, fine-tuning, and maintenance — expenses that managed services like OpenAI's bundle into a single price.tradingkey

Chip Design and New Frontiers

Friar said OpenAI is targeting chip design, life sciences, and financial services as sectors where demand for task-specific AI is growing. She noted that OpenAI used its own models when developing Jalapeño, a custom inference chip co-designed with Broadcom ↗ 2.98%, which was taped out within nine months.firstpost+2

The company is also experimenting with outcome-based pricing that ties fees to business results rather than raw consumption, and Friar hinted at a financial-services announcement later this week in New York.tmtbreakout+1