OpenAI plans Managed Agents unveil at DevDay 2026

OpenAI is preparing for its fourth annual developer conference, DevDay 2026, scheduled for September 29 at Fort Mason in San Francisco. CEO Sam Altman will deliver the opening keynote at 10:00 a.m. Pacific time, with the company billing it as its "biggest event of the year".openai+1

What's Expected

While OpenAI has not officially confirmed specific product launches tied to DevDay, reports suggest the company is preparing to unveil Managed Agents — a platform capability allowing users to create and deploy AI agents through environments, skills, and plugins directly via the OpenAI Platform. The feature would broadly follow the agent-hosting approach already offered by competitors, and builds on OpenAI's existing partnership with Amazon Amazon.com, Inc. ↘ 1.74% Web Services, where Managed Agents powered by OpenAI launched in limited preview earlier this year.cryptobriefing+2

OpenAI has not attached any specific model names to the event. There is no official basis for claims that a new GPT model or other frontier system will debut at DevDay, though past editions of the conference have served as launchpads for major API and product announcements.aitoolsreview

A Pivotal Moment for OpenAI

The event arrives during a period of transition for the company. OpenAI president Greg Brockman has assumed responsibility for nearly all product and business operations, while the company has wound down several initiatives including the video-generation app Sora and a standalone web browser project known as Atlas, according to Time. Earlier this month, Brockman convened a separate cyber summit at OpenAI's headquarters focused on expanding AI tools for critical infrastructure and public sector organizations.axios+1

In-person applications for DevDay closed in July, with invited attendees paying $650 to register. The opening keynote will be livestreamed for free, and OpenAI has announced DevDay Exchange events in Bengaluru, Tokyo, Seoul, Paris, Berlin, London, São Paulo, and Mexico City beginning in October.devday.openai+1

Industry Watching Closely

The conference comes as OpenAI faces mounting pressure on multiple fronts, including projected revenue exceeding $25 billion in 2026 alongside a reported $27 billion cash burn. What Altman and his team choose to showcase on September 29 could shape how developers and enterprise customers evaluate the company's platform against a growing field of rivals. For now, the specifics remain under wraps — but the scale of preparation suggests OpenAI intends to make a statement.polymarket