Meta launches free Facebook Verified badge for users

Meta ↘ 0.85% announced on Thursday the launch of Facebook Verified, a free badge designed to confirm that a real person is behind a Facebook profile, using a video selfie checked against existing profile photos. The move marks a new front in the company's effort to combat the growing prevalence of AI-generated fake accounts across its platforms.

How It Works

The verification process requires users to record a short video selfie, which Meta's systems then compare against existing profile photos to confirm a match. The process is free, typically takes a few minutes, and requires no subscription or government-issued identification. Eligible users must be 18 years or older, in good standing with Facebook's Community Standards — particularly those prohibiting fraud, scams, and deceptive practices — and must show no evidence of inauthentic behavior.about.fb+1

The badge will initially appear on Marketplace, Dating, Groups, and user profiles, with plans to extend visibility to Feed posts over time. The service is not available for Pages or ProMode accounts.investing

Distinct From the Paid Meta Verified

Facebook Verified is separate from Meta's existing paid Meta Verified subscription, which costs $11.99 per month on the web and offers additional benefits including impersonation protection, enhanced customer support, and increased visibility. The new free badge solely indicates that a profile belongs to a real person who completed selfie verification and meets trust and safety standards. Meta emphasized that the badge does not constitute an endorsement or guarantee of a user's trustworthiness.meta+1

Combating AI-Generated Fakes

The launch comes as Meta confronts an escalating problem with fake and AI-generated accounts. According to Statista, Facebook took action on 1.1 billion fake accounts in the fourth quarter of 2025 alone. The company has also faced recent security challenges, including an incident in which its AI support chatbot was exploited by hackers to seize control of Instagram accounts.statista+1

Meta is rolling out Facebook Verified in phases, starting in select markets with plans to expand globally. The company did not specify which markets would receive access first.about.fb+2