Bluesky expands Attie AI app to build websites and games

Bluesky is pushing its experimental AI platform Attie past feed-building. Users can now type a prompt to create websites, quizzes, games, polls and other small interactive experiences, the company announced at TechCrunch Disrupt 2026 on Thursday, October 15. Each project gets its own link on the attie.site domain, and the page credits the person who made it. Bluesky is pitching the feature as a way to use the reach of its social network to give people's AI-built projects an audience. The projects run on the same AT Protocol that powers Bluesky.techcrunch.com+1

Vibe coding for groups

CEO Toni Schneider announced the new features during an interview at Disrupt. "So think of it as … social vibe coding or vibe coding for your community," he said. He said today's AI coding tools are mostly used alone: "Vibe coding today is kind of a single-user, solo experience. And what I want to be able to do is build together or build for a group of people."techcrunch.com

Attie first launched earlier this year as an AI tool for building custom feeds. Projects are now tied to each creator's AT Protocol identity. Attie also suggests things to build based on a user's public Bluesky profile, and users can bring their own AI model or choose open-weight models. The Verge made a simple poll that took a few minutes to generate. Examples featured on the Attie site include a Flappy Bird clone called "Flappy Butterfly," a drum machine, a quiz and an idle clicker game. The Verge described the apps it tried as "pretty lightweight novelties".theverge.com+1

Distribution as the pitch

Chief Operating Officer Rose Wang said Attie's main selling point is the audience that comes with it. "Everybody is building … But the big question is: Who's using the thing you're building," she said. "What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn't stand alone".techcrunch.com

That audience is 47 million registered users, according to TechCrunch. The outlet also reported that engagement has declined as some people who tried Bluesky went back to X.

Broader push for developers

Schneider, a former Automattic CEO, had been running the company on an interim basis since Jay Graber stepped down as CEO in March to become chief innovation officer. He said the AT Protocol's support for private data, which he called developers' top request, is now in alpha testing and is set to roll out by the end of the year.techcrunch.com

"There should be lots and lots of these fun, small social experiences for your friends," Schneider said. "We don't all have to go communicate with the entire world all the time".techcrunch.com