Apple’s September event expected to feature 10+ new products

Apple ↘ 1.75% is gearing up for what could be its most expansive September product launch in years, with more than 10 new devices expected to debut at a keynote widely predicted for Wednesday, September 9. Invitations to press and guests could arrive as early as next week, setting the stage for a fall lineup that spans iPhones, wearables, and home products.

A Packed Product Slate

According to 9to5Mac, the September event is expected to feature at least 10 products, including the iPhone 18 Pro, iPhone 18 Pro Max, the first foldable iPhone (likely called iPhone Ultra), Apple Watch Series 12, and Apple Watch Ultra 4. New AirPods with infrared cameras — possibly branded AirPods Pro 4 — are also anticipated after a leaked video from macOS 26.7 offered a first look at the long-rumored product.9to5mac

Beyond personal devices, four new Apple Home products are reportedly launching as early as next month: a new Apple TV 4K, HomePad, HomePod mini 2, and HomePod 3.9to5mac

Camera Differentiation Sparks Debate

One of the most discussed rumors heading into the event is that the iPhone 18 Pro Max will exclusively feature a variable aperture main camera — a first for any iPhone. According to AppleInsider, leaker Ice Universe revealed on Weibo that the feature will be limited to the larger model due to component size requirements. MacRumors reported that leaked internal files from Apple supplier Tata Electronics referenced a Sony IMX905 sensor with variable aperture support specifically for the Pro Max.appleinsider+1

This would mark the first time since the iPhone 15 Pro series that Apple has differentiated its two Pro models beyond size and battery capacity. The Pro Max may also receive an exclusive 6x optical zoom telephoto with advanced prism technology, while the standard Pro is expected to offer 5x-6x zoom.phonearena+1

Event Timing Takes Shape

Forbes reporter David Phelan and multiple analysts have converged on September 9 as the keynote date, pushed one day later than the typical Tuesday due to Labor Day falling on September 7. Apple has sent event invitations exactly two weeks in advance for four consecutive years, pointing to August 26 as the likely announcement date. Pre-orders are expected to open around September 12, with devices shipping on September 18.forbes+2

Apple has not officially confirmed any dates, and Bloomberg's Mark Gurman has indicated September 8 or 9 as the most likely candidates.techrepublic