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Apple unveils iPhone 18 Pro with A20 Pro chip at first event under Ternus
- Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its "Surprise and Shine" event Wednesday, the first launch under new CEO John Ternus.
theverge+1 - The phones introduce a variable-aperture main camera (f/1.4 to f/4.0), an A20 Pro chip built on TSMC's 2nm process, and a smaller Dynamic Island supporting three simultaneous Live Activities.
businesstoday+2 - Pricing reportedly starts at $1,099 for the Pro and $1,199 for the Pro Max, unchanged from last year, according to a pre-event leak from a Verizon AI chatbot.
notebookcheck
Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on Wednesday at its "Surprise and Shine" event in Cupertino, marking the first major product launch under new CEO John Ternus, who replaced Tim Cook on September 1. The new phones feature the A20 Pro chip built on TSMC's Taiwan Semiconductor Manufacturing Company Limited 2nm process, a variable-aperture main camera, and a redesigned Dynamic Island.theverge+2
What's New
The headline upgrade is the variable-aperture main camera, a first for the iPhone. The lens adjusts from f/1.4 to f/4.0, allowing users to control how much light reaches the sensor and offering greater depth-of-field flexibility for portraits and low-light photography. The 48-megapixel telephoto camera now supports up to 10x zoom, and Apple has added a larger sensor with improved optical image stabilization.notebookcheck
The A20 Pro chip, manufactured on TSMC's 2nm process, delivers improvements across gaming, multitasking, and on-device AI processing. The Pro Max reportedly ships with 16GB of RAM, up from 12GB on its predecessor. A smaller Dynamic Island, made possible by moving some Face ID components beneath the display, can now show three Live Activities simultaneously, according to Bloomberg's Mark Gurman.businesstoday+3
Battery capacity has also grown, with the Pro Max reportedly exceeding 5,500mAh. New color options include Dark Cherry, which replaces last year's Cosmic Orange as the flagship finish.esquireindia+1
Pricing and Availability
Pre-leak information from a Verizon AI chatbot suggested the iPhone 18 Pro would start at $1,099 and the Pro Max at $1,199, unchanged from the iPhone 17 Pro lineup. However, research firm TrendForce had estimated higher starting prices of $1,249 to $1,299 for the Pro and $1,349 to $1,399 for the Pro Max, citing increased memory costs. Pre-orders are expected to open on Saturday, September 12, with retail availability beginning September 18.macrumors+1
A New Era for Apple
The event also served as a symbolic passing of the torch. Cook, who led Apple for over a decade, moved into an executive chairman role on the board, while Ternus — previously Apple's senior vice president of hardware engineering — stepped into the chief executive position. Beyond the iPhone 18 Pro models, Apple is expected to have shown its first foldable iPhone, rumored as the "iPhone Duo," alongside updated Apple Watch and possible AirPods models.theverge+1
Sources (8)
- 1 Apple announces the iPhone 18 Pro and 18 Pro Max www.theverge.com
- 2 Apple launches iPhone 18 Pro, iPhone 18 Pro Max: Brings upgraded performance, camera, and more - BusinessToday www.businesstoday.in
- 3 iPhone 18 Pro could let Dynamic Island show three activities at once www.theapplepost.com
- 4 Leak: Apple iPhone 18 Pro (Max) said to get four camera upgrades and be surprisingly cheap www.notebookcheck.net
- 5 Top 5 iPhone 18 Pro Max Changes That Will Make You Upgrade From iPhone 17 Pro Max www.esquireindia.co.in
- 6 Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet www.macrumors.com
- 7 iPhone 18 Pro, iPhone 18 Pro Max Launched: Price, Specifications www.gadgets360.com
- 8 iPhone 18 Pro lands with A20 Pro, even better photography appleinsider.com
